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Presidents’ Day (the third Monday of February) is the second-largest mattress sales event of the year — second only to Black Friday. For shoppers who missed fall deals or who need a new mattress in the first quarter of the year, it’s the best opportunity for significant savings.
Why Presidents’ Day Is a Major Mattress Event
The mattress industry has historically used Presidents’ Day as a major promotional period since at least the 1980s, when traditional retailers began offering significant furniture and bedding discounts to drive traffic during the post-holiday retail lull. The tradition has carried over to direct-to-consumer brands, which now use it as a key promotional calendar anchor.
Typical Savings by Brand
Saatva typically runs a $200–$400 off promotion during Presidents’ Day. Tempur-Pedic often offers 25–35% off select models. Nectar and DreamCloud run deep percentage discounts (35–45%) with free bundle accessories. Avocado and Birch by Helix typically offer 10–15% off — organic brands run smaller but still meaningful discounts. Purple often bundles free pillows or sheets.
Comparing to Black Friday
Presidents’ Day deals are generally somewhat smaller than Black Friday deals — typically 10–15% less in terms of absolute dollar savings. However, the difference isn’t dramatic enough to justify waiting 9 months if you need a mattress in February. And since you’d be sleeping on your current mattress for those 9 months, the quality-of-sleep cost of waiting may exceed the additional savings.
Other Good Buying Times
Memorial Day (May), Labor Day (September), and July 4th are also above-average sale periods. New models launching in spring often trigger discounts on outgoing models. Sleep Awareness Week (first week of March) occasionally triggers promotions at sleep-focused brands.